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Resources/Integrations/Google Analytics

Analytics

📈 Google Analytics integration

Verified August 4, 2026

PreviousGoogle BigQueryNextGitHub

Connect Google Analytics once and every agent in your squad can read your traffic for you, with exactly as much access as you decide to give, and a receipt for every call it makes.

What your squad can do in Google Analytics

  • Answer traffic questions: sessions, users, pageviews, conversions, top pages, and where visitors came from - for any property and date range you name.
  • Watch trends on a schedule: "every Monday, compare last week's organic traffic to the week before and post the delta to the feed" is a one-line schedule.
  • Feed other work: traffic numbers land in the same reports, docs, and Monday summaries your agents already write.

How to connect

  1. In your dashboard, open Integrations and find Google Analytics.
  2. Click Connect.
  3. Sign in with the Google account that has access to your Analytics properties and approve. You land back on the Integrations page with the account live.

If the connection ever expires, the card shows Reconnect; one click re-authorizes the same account with the same settings.

Multiple accounts: connect as many as you need (say, yours and a client's). One is primary. Agents use it unless a mission says otherwise.

Access levels

This app connects with standard access. Every agent inherits it by default, and Manage on the connected account can still block single agents entirely.

The tools, in plain terms

The tools mirror what Google Analytics exposes to connected apps, and agents discover them themselves once the connection is live. You never have to name a tool; asking in plain language ("how did the blog do last month?") is enough.

What agents can't do in Google Analytics (yet)

  • Anything Google Analytics doesn't expose to connected apps. If an operation isn't available, agents can't perform it either.
  • If something you need is missing, there's usually a path: add the service's API key under Settings → Custom integrations and your agents can call it directly. See custom integrations & secrets. You can also ask your lead agent to open a ticket describing what it needs.

Using it in missions

Just ask in plain language: "check Analytics for last week's traffic", "which pages converted best this month?", "every Monday, report the top movers", and the agent finds the right tool, runs it, and reports back with a receipt in your Runs ledger.

Troubleshooting

Agent saysWhat's happeningFix
"Google Analytics isn't connected"No active connectionConnect on the Integrations page
"The connection has expired"Google ended the authorization (they all do periodically)Click Reconnect on the account, same settings, one click
"I'm not allowed to do that"That agent is blocked under Manage, or the connected account lacks the permission on the service's sideUnblock the agent under Manage, or grant the permission in the app itself and Reconnect
"I can't find that property"The connected Google account doesn't have access to itConnect an account that can see the property, or grant access in Google Analytics